The I&I Music Studio was created for you.
Our mission is to help independent artists become fully self-sustaining creators through an uplifting creative community. We accomplish this through our independent record label, our publishing house, our artist-focused contracts, our podcast and media platforms, and our corporate sponsorships — all designed to support artists while preserving their ownership, integrity, and artistry.
A Studio Built For Artists, By Artists
The Studio/Label/Publisher combo is one-stop shopping for artists trying to create real long term residual income from music.
- The i&i Music Studio is designed to record live performance style-sound. Our sound stage purposely feels more like relaxed jam session than today’s arcade-looking studios. And yes, we still play those heavy things call instruments.
- INI Music is our record label registered with SoundExchange, offering our artists a real, independent record label to promote, place and collect revenue from your music.
- INI Publishing is our music publishing arm registered with BMI. Our team promotes and exploits your music among other publishing houses throughout the world to negotiate and secure long-term licensing agreements.
- Our founder and in-house Producer, Don M. Rodriguez, has the resources to create any sound you’re looking for including vocalists, guitarists, bassists, pianists, drummers, banjo players, violinists, brass players, wind players, DJ’s, choirs, keyboardists, engineers and more.
Why You Need a Label
We didn’t design the music industry’s process, but we’ve certainly figured out how to operate successfully within it! Keep in mind three things: 1) The big labels originally designed the system to keep artists from achieving success without having a major label; 2) the system is still in effect today and is used to sift through the million independent songs that are uploaded weekly and promote only the artists the big labels want you to hear; and 3) The big labels are still in control of this system controlling the vast majority of Spotify, iTunes, Pandora, iHeartRadio playlists. So if you’re an independent artist having trouble being heard, that’s exactly the way they intended it to be.
Having a label is the first step in hacking into that system. The first thing you learn when you get into music is that veteran musicians, producers and engineers have no interest in working with amateurs and beginners. None. Zero. So to produce an album requires lots of paychecks and lots of patience. A label brings instant credibility because it signals to the rest of the industry that a group of music professionals (engineers, instrumentalists, arrangers, composers, etc) have invested their time and energy into you and your project. The other thing that is widely known is that labels exist to make money so they’re guaranteed to have publishing in order… and publishing is the real reason you’re not making good money in music yet.
Why Artists Work With I&I
- Friendly, Artist-Centered atmosphere,
- Artists own their masters and compositions.
- We have a one-record-at-a-time contract (no exclusive options that Lock you into multiple albums).
- Our services range from completely producing and representing your music, start to finish, to publishing administration only, which only handles royalty collections, disbursements, bookkeeping and licensing on your behalf, after you’ve released.
We’re your studio, your label, and your publisher — all tuned to one frequency: your success and independence.
Be Heard. Stay Free.
I&I Music Studio — Independent Music, Amplified.
Our Story
The I&I Music Studio was founded by Don M. Rodriguez, a Las Vegas entrepreneur, musician, and songwriter.
After a 20-year career in real estate development and construction, Don decided to pursue his childhood passion for music.
What began as a personal recording space evolved into a rehearsal studio, and eventually, a full-service recording studio, label and publishing company — built from the pursuit of making good music.
“I was simply pursuing my music… and I have a tendency to deep-dive on things. I’m an all-in kinda guy. So I dove into the music industry — the history, the inner workings, the processes, the lingo, all of it. I was determined to map out the road to success that the big labels use. No, there’s never a guarantee of success, but in every industry, there is a formula that optimizes success. I needed to map it, study it, and learn it so we could navigate the industry, not as indies, but as signed artists who happen to own their masters and compositions.
Here at I&I, the artist owns everything, and the label collects the points. It’s a 180 degree flip of the traditional record deal! It’s a ridiculous business model for a label, yes — but only if the label’s only revenue source is the music.”
Today, I&I Music Studio shares those same resources with other independent creators — providing professional recording, mixing, publishing, streaming, and live production under one roof.
Ours is a working studio built by artists making music, for other artists making music.
Our goal is to build a family of creators with the same production quality and ownership power that major labels enjoy — and then work relentlessly on the licensing and publishing side to get your music placed, heard, and paid.
The I&I Music Studio Podcast
Real Artists. Real Stories. Real Music.
The I&I Music Studio Podcast is where local independent artists share their journey — in their own words. Each episode features a one-on-one conversation inside the studio, followed by live in-studio performances.
It’s part interview, part jam session, and all heart.
On the podcast, we dive into their creative process, the hustle, and the highs and lows of independent music. Every story adds another verse to the human experience and to Nevada’s growing independent music scene.
Filmed right here at I&I Music Studio, each episode is produced with broadcast-quality video and sound — made by artists, for artists, and for everyone who loves discovering new music.
🎧 Watch. Listen. Share the vibe.
New episodes drop on YouTube — subscribe, follow, and support local music the I&I way.